Facebook is a market leader with over 1 billion registered accounts and over 2.6 billion monthly users, being the most popular worldwide.
Facebook owns four of the biggest social media platforms, Facebook (core platform), Instagram, Facebook Messenger, and WhatsApp.
(Most used social media 2021 | Statista, 2021)
''Females aged 25 to 34 years make up the largest demographic of Irish Facebook users. 13.3 percent of users fall under that category. Just 20.3 percent of Facebook’s user base in the Republic of Ireland is under the age of 25, while 49.1 percent of the user base is between the ages of 25 to 44.''
(Ireland: number of Facebook users 2017-2025 | Statista, 2021)
A Facebook Page will help businesses to:
- Increase awareness online.
- Connect with customer.
- Get more business online.
You can learn more about your customers, grow your audience and develop your digital shopfront.
To reach the business goals, you should:
- Built a community by posting updates, pictures and video to communicate with customers;
- Use business tools to achieve your goals, creating events, managing appointments, selling your products or hiring employees;
- Understand your customers. Using the free Page insights, you can understand the actions taken by people on your page.
We choose to use Facebook because our target audience is using the Facebook channel.
Facebook will help us connect you with our customers and offer essential information about our business, services and upcoming events.
We also would like to use Facebook because it is one of the best tools for targeting a specific audience through paid campaigns.
From your Facebook business page, you can send and receive messages, get notifications, post updates.
You can have the following benefits from having a Facebook page.
You can list your company contact information.
Engage customers.
Know your audience with the help of the tools that Facebook for Business will help determine your audience's demographics.
Introducing a Facebook business page into your marketing strategy is a low budget way to reach more people
To boost your web traffic by linking your company's website to your Facebook business page.
The Facebook business page is free and helps companies to increase their internet presence.
On your Facebook page, you have to create content and engage with your business followers. You can use Facebook for Business to market your services :
- Respond to messages using Facebook Messenger. People find Facebook Messenger attractive because they expect a fast response, and many people are more comfortable using Facebook Messenger than calling.
- You can use Facebook Insights to determine the success of your campaign.
- Facebook publishing tools will help schedule posts, create videos, advertise your business, make an offer, promote an event and post job applications on your Facebook page.
- Knowing your target audience is very important. Facebook's targeting tools will help you to reach your target audience.
- Create engaging and personable Facebook posts.
- Running giveaways and contests help to drive organic traffic on Facebook.Creating events as a business on Facebook will help you engage your audience and turn them into customers.
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