Conclusion
Social media are becoming an integral part of everyday life for communicating and sharing information and have transformed consumer behaviour, which is a development that companies must respond to (Kaplan and Haenlein, 2010). (Virtanen, Henrik, et al.)
Consumers are adopting increasingly active roles in co-creating marketing content with companies and their brands (Hanna et al., 2011; Parent et al., 2011). (Virtanen, Henrik, et al.)
The strategies and tools for companies to interact with their customers and facilitate co-creation have changed dramatically with the emergence of social media.
Different social media platforms have become a natural part of companies’ marketing strategies (Kaplan and Haenlein, 2010; Kietzmann et al., 2011; Weinberg and Pehlivan, 2011), particularly in small- and medium-sized enterprises (SMEs) (Jones et al., 2015; McCann and Barlow, 2015; Taiminen and Karjaluoto, 2015). (Virtanen, Henrik, et al.)
Mangold and Faulds (2009) label social media platforms as a new hybrid element of the promotion mix. With more and more people using mobile devices, numerous social media applications have gone mobile, and new entrants appear (Hoffman and Novak, 2012; Kaplan, 2012).(Virtanen, Henrik, et al.)
Social media is an essential piece of your business marketing strategy.
Social media help you:
- increase awareness about your brand and stay top of mind with people who matter most to your business.
- grow an audience with a relatively small budget.
- tell your story and build relationships with your target audience.
- learn about the competition.
- learn the buying pattern of your consumers.
- promote your product or service.
Social media is ubiquitous. The usage of social media is relevant in all corners of the world.
There is an exponential growth of active social media users around the globe every year.
In 2021, it was reported 4.2 billion active social media users.
This is an important figure as it shows the sheer dominance and prevalence of social media.
It should be noted that it's not about our target audience is online. It's about what they are doing online, where they are going, what platforms they are using and why.
The three primary purposes of social media are:
1) Communicate and socialise with known others
1) Communicate and socialise with unknown others.
1) Communicate and socialise with known others.
Based on the previous blogs, we can conclude that following should be the primary activity for gaining followers.
Liking and commenting should be a tool used to strengthen the relationship between consumers and brands.
Lastly, it's not enough to be present on social media but engaging with our audience is vital to have a successful social media channel.
Virtanen, Henrik, et al. “مقاله انگلیسی رایگان در مورد بازاریابی یک شرکت نوپا در اینستاگرام.” آی اس آی دانلود ISIDL, 8 Sept. 2018, isidl.com/follow+for+follow+marketing+start+up+company+on+instagram. Accessed 15 May 2021.
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